Butterfinger

This is a Butterfinger packaging redesign. The iconic color yellow used in the original packaging is slightly altered to match the color of another iconic symbol, The Simpsons. By using as inspiration the old collaboration Butterfinger and The Simpsons had, the idea of #WhoStoleBartBar was created. Looking to have a more interactive design, each Butterfinger bar showcases a different character who could or could not be the culprit.